About

Cleveland, Midwest, & Minnesota Shutters

CHALLENGE

In 2011, Sunburst Shutters regional franchise owner, Midwest Shutters wanted help in getting more in home consultation appointments. Since then, Cleveland Shutters and Minnesota Shutters have come to us with the same challenge.

SOLUTION

Focus on local areas and specific product lines to find relevant keywords for PPC campaigns that convert.

Recommend messaging and contribute to the design of ongoing remarketing ads: promoting sales and offers to visitors who did not request an in-home consultation.

Implement call tracking to help optimize the ongoing campaigns and to better understand the value of the marketing.

Provide conversion rate optimization consulting in collaboration with external designers to create lead-generating landing pages.

RESULT

Paid search brought in more than 40% of total leads for each of the shutter clients. Combined with our SEO efforts, these local businesses are selling more than ever and working less for their leads.

With the majority of customers calling instead of filling out a form, call tracking was essential in attributing phone conversions to the corresponding campaigns.

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