Conversion Rate Optimization

One of our favorite phrases we live by is “I don’t know. Let’s test it.

We recognize that, in improving a website, we have to continuously test variations of the different elements of a page to better cater to your target customers. That’s why our team creates and implements tests on a continuous basis to improve the user experience and your brand message.

Whether it’s ecommerce sales, generating leads, or increasing subscribers, our understanding of your site’s goals informs the ongoing optimization process.

Audits

A CRO audit combines the insights we’ve gained about your conversion funnel with the information collected from the analytics tools we’ve added to your site. We’ll recommend ways to simplify and streamline your conversion funnel as much as possible.

Test Design

We’ll start by making a list of priorities, addressing the site’s biggest issues – the ones that keep coming up in customer feedback. We give your bounce and conversion rates context via industry benchmarks. Then, we’ll set a sample size and start with a simple A/B test.

Test Execution

Our team runs the designed test on a page element. With enough data collected, we report the test’s success – moving on to the next concern, re-testing the page, or reexamining the data to design a new test. We want your page to be as awesome as it can be.

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