Falling In Love With Analytics

Falling In Love With Analytics

It’s been 5 weeks since we first met, but it feels like we’ve known each other for as long as I can remember. My life has changed from the moment I caught a glimpse of its perfect curves and learned of its realistic outlook on events. I am not sure if I am quoting a line from ABC’s The Bachelor or the potential sequel to Joaquin Phoenix’s Her when I say that, at this point, I am falling in love with analytics.

Analytics doesn’t get mad at me. The first day – the first week, I had no idea how to navigate Adwords Editor. I wanted to explore every corner and know how to operate every function, but I was hesitant to start. What if I accidentally click the wrong button? Easy – I retrace my steps and/or ask Tim. Either way, analytics and I never fight. Okay – maybe not in public.

Analytics remembers my preferences. I’m not talking about the kind of tea I like or my favorite color. I’m talking about the dashboards I save, the reports I automate, the views I prefer. Whether I’m in Google Analytics, Adwords, Bing, or Wordstream, I know that I can rely on their advanced features to never have amnesia while remaining flexible enough for me to edit a dimension or two. The best part? Analytics doesn’t brag about remembering.

Analytics makes me smile. When I’m staring helplessly at an endless column of numbers, I need only to reach to the top and sort them with one click, or hover over that eternal beacon of a question mark to get help, or add a column or filter that would provide a better sense of the data. And, if you’re one for visuals like me, the instantaneous reflection of the bog of numbers in a colored graph comes as a much-welcomed magical antidote. It’s the little things. It’s always the little things with analytics.

You see, it’s easy to fall for a perceptively perfect system. You may be just as in love with it as I am. Don’t worry. I’m not the jealous type. I am just glad that, in a world of information overload and marketing noise, the loving light of analytics shines through. A love you too can enjoy, and it starts with a simple spark of Flint.

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Welcoming Nour Sadek

Nour Sadek @ Flint AnalyticsWe are excited to introduce our first employee, Nour Sadek, Internet Marketing Specialist. She joined us in January, and thanks to her, we have now doubled our team and our capabilities.

In our search for an employee, we needed someone with a unique combination: number and analytics smarts with a healthy dose of marketing and writing skills. We found what we were looking for in Nour, plus a wicked sense of humor to boot. We knew she’d fit right in.

Nour was born and raised in Beirut, Lebanon, a Mediterranean city engraved in history, drenched with olive oil, drunk in diversity. Nour received her BA (2011) in Biology and Psychology and MBA (2012) from Anderson University. After a 10 month marketing internship with Indiana INTERNnet, she had found her passion for combining creativity and analytics, and her way to us.

Nour has been featured on the cover of the 2013-2014 edition of Indiana GRAD Magazine for her witty insights on a legendary internship. When she’s not glued to a computer screen, you can find her watching the latest episode of How I Met Your Mother, playing board games with friends, trying out the local eateries, and planning her next travel adventure.

You can follow her on Twitter, connect with her on LinkedIn, or reach her at nour at flintanalytics dot com.