Being that this week was Independence day, I thought about fireworks. Fireworks are a lot of fun and even beautiful, but by their very nature they don’t last long. This was evidenced this past week by the San Diego fireworks show, when a 17 minute fireworks show went off in about 15 seconds. Websites can […]
The WSJ recently had an article in which it identified that Orbitiz was showing higher priced hotels to Mac users, because Orbitz discovered that Mac users were spending up to “$20 to $30 more a night on hotels than their PC counterparts”. What in essense is going on is a type of price segmentation that […]
Everybody is looking for an edge by using analytics these days. You hear new “Moneyball” type stories every week it seems, and frankly I love them. So, I will try and highlight them for you when I come across good articles showing ways people are using analytics to gain an advantage in their business. This […]
My wife and I have spent all day yesterday looking for a new place to live because we will soon be moving our business to Indianapolis. This has been an all-day marathon event and while it seems like every place is the same after a while, you still come away feeling one or two places […]
Dealing in web analytics you are often asked about how to convince a client of the particular value of some web strategy or tactic. The strategy and tactics that people want valued are things such as a new website redesign, content marketing, social media marketing, SEO, etc. Trying to convince a financially minded client of […]
Building dashboards in Google Analytics to get the right information for your client at the right time can be a real pain. Don’t get me wrong, Google has really improved the dashboards, but there is still a lot left to be desired. The thing is every client is different and teasing out those relevant metrics […]
Making data more personal to people is a core part of my business, and I often wonder the best way to go about this. When you personalize data through a story or through some other means it will stick with people more and they will comprehend it better. I have been exploring ways to accomplish […]
Recently I talked about year end reporting for ad agencies and why you should do year end web analytics reporting and analysis for your clients. Today I want to talk about five analyses that you should be covering in year end report. These are items that will help you identify potential opportunities, problems, and help you […]