Disclaimer: We’re going to be using some calculus and linear regression here. The math can be a bit boring, so bear with me. We’ll get to the fun applied part after getting through some of the need-to-knows. If you’d like to skip the theory and go straight to the application, click here. Introduction At Flint […]
About Patrick Brown
Patrick Brown is the Analytics Manager at Flint Analytics. He spends equal amounts of time in Google Tag Manager, Google Analytics, and Excel figuring out ways to best track and optimize websites. When Patrick isn’t busy saying cool business terms like “forecasting models” and “customer acquisition”, he enjoys playing guitar, recording music, and cheering on his Boilers.
Entries by Patrick Brown
We can’t tell you which teams will win this weekend’s AFC and NFC championship games, but we can tell you how many people we think will be arrested at each. In Atlanta, if the Falcons win, 1 fan will be arrested. If Green Bay wins, 3 fans will be arrested. In Foxborough, if the Patriots win, 11 […]
Motivation Let’s say your company owns 10 car dealerships in 3 different cities. Dealerships A, B, & C are located in City 1, Dealerships D, E, & F are located in City 2, and Dealerships G, H, I, & J are located in City 3. Each of these dealerships offers 3 types of car: Trucks, […]
Enhanced Ecommerce is hard. Like, frustratingly hard. The setup is complex, time-consuming, and downright confusing, and it doesn’t help that Google’s support documents for the setup process are scattered and incomplete. But here at Flint Analytics, we decided to take all this disjointed documentation and bundle it all together in one mega-guide to understanding the […]
Motivation Let’s say you run a multi-location business with several locally-optimized websites (i.e. examplemiami.com, examplechicago.com, examplesanfrancisco.com, etc). These sites all have similar layouts and URL structures. Say you also have a set of landing pages that are nearly identical across all sites, like examplecity.com/product-experience-1, examplecity.com/product-experience-2, etc. If you have the same landing page template replicated […]