About Patrick Brown

Patrick Brown is the Analytics Manager at Flint Analytics. He spends equal amounts of time in Google Tag Manager, Google Analytics, and Excel figuring out ways to best track and optimize websites. When Patrick isn’t busy saying cool business terms like “forecasting models” and “customer acquisition”, he enjoys playing guitar, recording music, and cheering on his Boilers.

Entries by Patrick Brown

The Only Two Metrics That Actually Matter In Advertising

There are only two metrics that actually matter in advertising: cost and revenue. Cost is readily available in all ad platforms, but revenue can be difficult and costly to obtain. Because of this, many agencies and marketing departments fail to track this crucial metric, leaving them to spend client dollars blindly. Advertising’s Sole Purpose Is […]

Integrating Google Enhanced Ecommerce and the Facebook Pixel

This article is for those who: use Google Tag Manager and the data layer to implement enhanced ecommerce (see our handy guide), use Google Tag Manager to manage their Facebook Pixel, and are interested in running dynamic retargeting ads for a Facebook Catalog.h In order to send existing enhanced ecommerce data into Facebook, you will […]

Math for Marketers: Quadratic Trendlines

Disclaimer: We’re going to be using some calculus and linear regression here. The math can be a bit boring, so bear with me. We’ll get to the fun applied part after getting through some of the need-to-knows. If you’d like to skip the theory and go straight to the application, click here. Introduction At Flint […]

13 Fans Will Be Arrested If The Steelers Win This Weekend

We can’t tell you which teams will win this weekend’s AFC and NFC championship games, but we can tell you how many people we think will be arrested at each. In Atlanta, if the Falcons win, 1 fan will be arrested. If Green Bay wins, 3 fans will be arrested. In Foxborough, if the Patriots win, 11 […]

Setting Up Enhanced Ecommerce Using Google Tag Manager and the Data Layer

Enhanced Ecommerce is hard. Like, frustratingly hard. The setup is complex, time-consuming, and downright confusing, and it doesn’t help that Google’s support documents for the setup process are scattered and incomplete. But here at Flint Analytics, we decided to take all this disjointed documentation and bundle it all together in one mega-guide to understanding the […]

How to Track Landing Page Templates Across Multiple Websites Using Crazy Egg and Wildcards

Motivation Let’s say you run a multi-location business with several locally-optimized websites (i.e. examplemiami.com, examplechicago.com, examplesanfrancisco.com, etc). These sites all have similar layouts and URL structures. Say you also have a set of landing pages that are nearly identical across all sites, like examplecity.com/product-experience-1, examplecity.com/product-experience-2, etc. If you have the same landing page template replicated […]