National Shutters Brand Improved Online Leads 166% In 12 Months With A Local Focus
Finding An Effective Multi-Location Website Solution Can Seem Impossible
Sunburst Shutters already enjoyed a strong national brand, but their local stores wanted to do more local marketing to grow leads. The solutions they considered were either time-intensive, cost-prohibitive, or hard to retain national branding control. Enter Flint Analytics & Marketing.
Local Websites With Corporate Control Solved A Common Multi-Location Problem
Flint Analytics & Marketing proposed building a suite of customized local websites managed at the corporate level. Each site would share a similar design reflecting the national brand but use technology that localized content to attract local customers in a search-friendly way. The individual sites would have local domains and could send in their own pictures, events, and stories. Control, however, would remain in corporate hands. When new products were rolled out or the company had a promotion, the changes would be made from one interface and updated across all sites.
Flint’s Localized Websites Delivered Amazing Results
Within five months, Sunburst doubled its form leads. After 12 months, the program dramatically increased web and phone leads while decreasing PPC cost per lead. Any worry that a multi-site solution would dilute corporate SEO efforts evaporated. The corporate site thrived by building an even stronger brand, and local stores found more customers without worrying about managing a website. The stores appreciated the chance to display their work to local customers -- an essential element of the home design space. When Sunburst added new stores, they already had a fully localized website at their fingertips.
