My family and I love to go to our local farmers’ market here in South Bend. It is indoors, which means it is open even as South Bend heads into winter. There are the few things we love to pick up every time we are there like the locally produced beef sticks, but we really love just seeing what new foods are there each week we go. You can always tell what’s in season whether it be broccoli, asparagus, apples or whatever.
I was thinking while we were there the other day about why people liked to go to their farmers’ market over a grocery store. There are several reasons that people bring up regularly such as that it is fresher, that it helps local producers, that it is more environmentally sound, or that it is healthier. But, I wanted to add one more thing to the list of reasons. It is because that produce tells a story.
At the farmers’ market, unlike the grocery store, you aren’t just getting food. You are getting food with a story. You can ask the farmer over the counter about the produce you are buying and he will tell you all about the apples, why this year’s crop was great, and what he will be bringing the following week. The food at a farmers’ market is not only healthier, fresher, locally-produced, etc., but it is also carries a story. This story is powerful in getting people to purchase and purchase more.
Just think about the times you have gone to a farmers’ market. Who do you find yourself buying from, the grumpy-looking farmer or the one that is talking happily to customers? The reason you are attracted to the happy talkative one is because you assume they have a better story to tell. So there are even varying degrees to stories in the farmers’ market.
So how does this relate to web analytics? Remember, the story sells. Tell stories like the farmer at the market to get the buy from your boss or customers you need to launch your website and business to a new level.