How We Can Help
If your business has a long sales cycle with several nurturing steps, you should be using a Facebook funnel to send relevant messaging to users as they advance through your process. We excel at segmenting Facebook users into awareness, interest, and decision stages, and can develop creative that matches user sentiments in each step.
Facebook Dynamic Ads
For companies that sell a large and diverse inventory through ecommerce, Facebook Dynamic Ads is the most efficient way to advertise these products at scale. By harnessing microdata in your source code, we can send inventory data to Facebook and create templates that automate the process of promoting specific products to high-intent users.
Facebook Offline Conversions
Let’s say your website is used only for generating leads, not for closing sales. Maybe a user fills out a form on your site, or calls a number, and a salesperson takes over from there. If those users interacted with a Facebook ad, and that interaction led to them submitting lead information, you should be concerned with the quality of those leads. While Facebook does not integrate directly with most CRMs, we have experience in tracking offline conversions and sending them back to Facebook for attribution analysis. We can help you automate the process of importing offline sales data to Ads Manager so that you can properly judge the efficacy of your paid Facebook lead-generation efforts.