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Falling In Love With Analytics

Falling In Love With Analytics

It’s been 5 weeks since we first met, but it feels like we’ve known each other for as long as I can remember. My life has changed from the moment I caught a glimpse of its perfect curves and learned of its realistic outlook on events. I am not sure if I am quoting a line from ABC’s The Bachelor or the potential sequel to Joaquin Phoenix’s Her when I say that, at this point, I am falling in love with analytics.

Analytics doesn’t get mad at me. The first day – the first week, I had no idea how to navigate Adwords Editor. I wanted to explore every corner and know how to operate every function, but I was hesitant to start. What if I accidentally click the wrong button? Easy – I retrace my steps and/or ask Tim. Either way, analytics and I never fight. Okay – maybe not in public.

Analytics remembers my preferences. I’m not talking about the kind of tea I like or my favorite color. I’m talking about the dashboards I save, the reports I automate, the views I prefer. Whether I’m in Google Analytics, Adwords, Bing, or Wordstream, I know that I can rely on their advanced features to never have amnesia while remaining flexible enough for me to edit a dimension or two. The best part? Analytics doesn’t brag about remembering.

Analytics makes me smile. When I’m staring helplessly at an endless column of numbers, I need only to reach to the top and sort them with one click, or hover over that eternal beacon of a question mark to get help, or add a column or filter that would provide a better sense of the data. And, if you’re one for visuals like me, the instantaneous reflection of the bog of numbers in a colored graph comes as a much-welcomed magical antidote. It’s the little things. It’s always the little things with analytics.

You see, it’s easy to fall for a perceptively perfect system. You may be just as in love with it as I am. Don’t worry. I’m not the jealous type. I am just glad that, in a world of information overload and marketing noise, the loving light of analytics shines through. A love you too can enjoy, and it starts with a simple spark of Flint.


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Google Analytics Desktop Only Segment

Boy was that a fun distraction. My last post got posted on Hack A Day. Thank you so much, Hack A Day. But, today I wanted to bring the focus back to analytics and not security.

Recently, I needed to compare mobile traffic data vs. desktop traffic in Google. Google makes it really easy to segment out mobile traffic in Google Analytics, but they decided not to put in a segment for desktop only for easy comparison. When I went to figure out what to do to set it up, I was a little confused as it is hard to figure out by default what the settings for the mobile dimension are.

So if you want to compare desktop versus mobile traffic in Google Analytics, below is a screen cap of how to set it up.

Google Analytics Desktop Only SegmentStep by step below:

  1. Select the mobile dimension
  2. Set to exactly matching
  3. For the value type No
The last part like I mentioned above is the confusing part as it is hard to know what you can set mobile to in that field, but there are only two values.

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