Escape Campervans, an outdoor adventure company, spent a lot on their PPC campaigns, but they didn’t have an accurate picture of their performance. Their parent company, E&A Companies, were looking for a digital marketing agency that shared their analytical approach and could help them develop tests to push the company’s growth to its full potential.
We solved for maxROAS
Since many of Escape Campervans’ customers were looking for campervan rentals in specific cities, we proposed rebuilding the PPC campaigns so they were more location specific. We then pushed budgets into areas that had higher campervan demand and more ROAS potential. We also improved PPC tracking and tested several potential growth initiatives.
Let’s talk strategy.
Let us walk you through our process and how we can maximize your Return On Ad Spend.