Escape Campervans
Campervan company increases booking revenue by 40% YoY by investing in PPC.
The problem:
Escape Campervans, an outdoor adventure company, spent a lot on their PPC campaigns, but they didn’t have an accurate picture of their performance. Their parent company, E&A Companies, were looking for a digital marketing agency that shared their analytical approach and could help them develop tests to push the company’s growth to its full potential.
We solved for maxROAS
The solution:
Since many of Escape Campervans’ customers were looking for campervan rentals in specific cities, we proposed rebuilding the PPC campaigns so they were more location specific. We then pushed budgets into areas that had higher campervan demand and more ROAS potential. We also improved PPC tracking and tested several potential growth initiatives.
The results:
Within 9 months of the program, Escape ramped up their spend 600% due to their strong return on ad spend. Within 18 months of the program:
40%
Increase in YoY bookings
11%
Increase in return on ad spend
202%
Increase in revenue
