Sunburst Shutters & Window Fashions
We helped a shutters franchise create local websites and campaigns and increase their online leads 166% in 12 months.
The problem:
Sunburst Shutters had a strong national brand, but their local stores were wanting to do more local marketing to grow their leads. The solutions they were looking at were either time intensive, cost prohibitive, or hard to retain national branding control.
We solved for maxROAS
The solution:
We proposed building a suite of customized franchise local websites that was managed at the corporate level. They would share a similar design, but would use technology to create local, customized content to boost SEO. In addition to the localized websites and local SEO, we managed Sunburst’s local PPC campaigns and local listings.
The results:
Within the first 12 months, Sunburst had
166%
Increase in web form leads
288%
Increase in phone call conversion leads
38.5%
Drop in cost per lead
