GA4 Migration - Flint Analytics

On July 1st, Google Analytics
Will Forever Change How You Collect Data

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Don’t Lose Your Universal Analytics Data
During The GA4 Migration

Flint Analytics Helps Back Up Your UA And GA4 Data
So Your GA4 Migration Can Be Less Of A Headache.

Google Analytics Is Changing

How You Store Your Analytics Data

Whether we like it or not, Google Analytics 4 is here to stay. That means a whole new way we collect, store, and interpret user data. Unfortunately, the UA to GA4 isn’t an easy process. How ready is your company?

July 1st 2023
Universal Analytics will stop working, leaving GA4 the only Google product to capture your data. Before UA disappears, you’ll need to integrate your data to show your website’s full analytic history.
July 1st 2024
UA data completely disappears. Back up by then, or lose your data forever. You will only see the analytics from your GA4 start date.
Ongoing
GA4 will only capture 14 months of data, leaving you to back up your data every month to keep a true historical timeline.

The UA to GA4 migration and backup

is not an easy transition.

Because of the new way Google tracks websites, you can’t migrate on a 1:1 basis. Without a competent plan, data loss and inaccuracies are inevitable. And that’s just the start of potential problems of your UA to GA4 transition. You may see:

Data compatibility issues
GA4 uses a different data model than Universal Analytics, which may result in discrepancies in data when comparing GA4 to Universal Analytics reports. This can cause confusion and make it difficult to understand the full picture of user behavior.
Tracking implementation inconsistencies
GA4’s tracking requires a different setup process, demanding additional development time or the involvement of a technical expert.
Limited integrations
Not only will you have to store your UA data externally, but GA4 analytics only saves for 14 months. That’s not even talking about extra charges to connect 3rd party applications like Salesforce and CallRail, or GA4’s data quota limitations.
Changes to reporting
GA4 has a different reporting structure that Universal Analytics, which will require a shift in mindset and approach to data analytics.
Any custom reporting you make will have to be redone. With no pre-made reports in GA4, that means dashboards and reports are up to vou to make.
API Quota Limits
You can unintentionally rack up a huge bill when you go over API quota limits — especially if you have complicated custom reports. Even BigQuery can cost thousands of dollars a month in overages if the connecter isn’t set up efficiently.

Flint Analytics Can Keep Your Company’s Analytics Data Safe

We want you to get the most out of your transition to GA4. That starts with an accurate and accessible backup of all Universal Analytics data. From there, we can ensure that your old data lines up with your new GA4 data so you can still get accurate historical reports. Our experts can also ensure your company’s GA4 analytics are properly set up and optimized best meet your analytics needs.

Universal Analytics to Google Analytics 4 audits
GA4 Migration strategies
GA4, BigQuery, and Looker Studio set-up
Guidance for GA4 changes

Storage and linking like data between UA and GA4
Custom dashboards and reporting
Ongoing analytics analysis and strategy

Pricing For Flint Analytics GA4 Migration And Backup Services

Option 1 - Universal Analytics Backup (one-time)

Protect your Universal Analytics data with a one-time backup. Access your UA history easily through your favorite desktop spreadsheet and within BigQuery and Looker Studio.

Service Includes:

Provide a Data Download that the client has access to in Excel, Google Sheets, or CSV file
Access to a copy of your data in BigQuery
Looker Studio Connector for easy report creation
Data will be ready for you to create your own reports within Looker Studio or GA4

*Must be done in calendar year 2023. New data will not be backed up after the initial backup. Assumes GA4 is set up with conversion tracking and custom events. Google will have download reports you can pull individually. Price varies based on the size of the website or the account history stored.

One-Time Backup Cost – starts at $500

Ongoing Storage Cost in BigQuery: starts at $30/month

Option 2 - UA And GA4 Ongoing Backup

Protect both your UA data from the looming Dec. 31 deadline and your monthly GA4 data. We’ll line up as many data points as possible between UA and GA4, so you have the most accurate sense about historical timelines.

Services Include:

Provide a Data Download that the client has access to in Excel, Google Sheets, or CSV file

Access to a copy of your data in BigQuery
Looker Studio Connector for easy report creation
Identify UA metrics that best meet your analytics goals and match them to GA4 data

*Must be done in calendar year 2023. New data will not be backed up after the initial backup. Assumes GA4 is set up with conversion tracking and custom events. Google will have download reports you can pull individually. Price varies based on the size of the website or the account history stored. Some user metrics may not connect because of GA4 changes in tracking methods.

One-Time Backup Cost – starts at $1,200

Ongoing Storage Cost in BigQuery: starts at $150/month

Option 3 - UA And GA4 Ongoing Backup And Dashboard Creation

Service Includes:

Provide a Data Download that the client has access to in Excel, Google Sheets, or CSV file
Access to a copy of your data in BigQuery
Looker Studio Connector for easy report creation
Identify UA metrics that best meet your analytics goals and match them to GA4 data
Looker Studio Report Creation
Predefined dashboard accessible to all team members

*Must be done in calendar year 2023. New data will not be backed up after the initial backup. Assumes GA4 is set up with conversion tracking and custom events. Google will have download reports you can pull individually. Price varies based on the size of the website or the account history stored. Some user metrics may not connect because of GA4 changes in tracking methods.

One time Backup Cost – $2,400

Ongoing Cost – starting at $500/month

Optional Add-ons:

Custom Analytics Dashboard: Crafted to your unique needs and integrates UA and GA4 data with other data sources like Adwords, Facebook, Salesforce, or more. Easily look back in time to have an accurate view of all your data sources in one spot.

Option 4 - GA4 Account Setup

Get your site fully integrated with Google Analytics with a custom set-up that meets your company’s unique needs.

Service Includes:

Set up and implement GA4 on your site
Set up custom event tracking
Set up custom goals
Set up different profiles

One-Time Set up Cost – starts at $1,500

Optional Add-ons:

E-commerce setup
Enhanced e-commerce setup
Conversion Tracking
Form Tracking
Connect to Google Search Console
Connect to Google Ads
Custom Integrations to 3rd Party connections (CallRail, Birdeye, etc…)

Flint Analytics Is Your Guide Through

Your GA4 Migration

Not ready to lose all your Universal Analytic data? Lost on how to tackle the GA4 transition? Contact Flint Analytics for expert UA backup and a custom analysis of your company’s analytics needs.

Google Analytics Is Changing

How You Store Your Analytics Data

July 1st 2023

July 1st 2024

Ongoing

The UA to GA4 migration and backup

is not an easy transition.

Flint Analytics Can Keep Your Company’s Analytics Data Safe

Pricing For Flint Analytics GA4 Migration And Backup Services

One-Time Backup Cost – starts at $500

Ongoing Storage Cost in BigQuery: starts at $30/month

Flint Analytics Is Your Guide Through

Your GA4 Migration

Or Call Us At (317) 933-3411