Why Apartment Paid Search (PPC) Is Harder Than It Should Be
It’s no secret that being successful at PPC is tough, and that apartment PPC is even tougher – especially if you’re juggling multiple properties with their own websites. Some of the unique challenges include:
- The competitive environment between not only other local apartments, but also Internet Listing Services (MLSs)
- Managing PPC across different websites and tracking it correctly
- Ensuring your ads go to the right apartment’s website with the right copy
- The time it takes to create landing pages for each website when you have a new campaign or promotion
The good news? The challenges of managing apartment PPC for different websites are easier to handle when you have the right partner and tools.
Apartment PPC Campaigns Done Differently
Thanks to advanced analytics that tell you where to concentrate spend as well as time-saving technology to manage your properties’ campaigns as a group, partnering with Flint Analytics to manage your PPC campaigns makes your job easier.
Each of our campaigns are built to increase your leads while being sensitive to costs. And our analytics data takes into account all of your properties, so you know where to focus your efforts. Plus, they’ll save you time.
Our unique PPC process includes:
- Centralized Landing Page Tools that integrate with our websites to automate landing page creation.
- Algorithms that integrate with property management software to bid on properties that need it most.
- PPC Audits to reveal hidden opportunities.
- Remarketing Tests to target prospects who’ve already visited your site and find the best way to draw them back into your marketing funnel.
- Enhanced Mobile Tracking with ad extensions and the ability to target prospects looking for apartments on their mobile devices who are currently in your area.
- Advanced Analytics to track your campaigns across each property so you know what’s working – and what’s not.
Want to Try Us Out? Schedule an Audit or Consultation Today.
If advanced paid search campaigns for apartments sound exactly what you’re looking for, give us a call. We’ll set you up with an audit or consultation to see how your current campaigns are performing and what steps you can take to improve them.