Successful Marketing Strategies for Your Multi-location Business
You know that your locations have the incredible opportunity to grow by targeting their local customers. But where do you start? How do you structure your marketing to benefit both your corporate office and your locations?
The first step is building a strong multi-location marketing strategy.
Asking the right questions
The best strategy starts with asking the right questions. Questions you might have when creating a multi-location marketing strategy include:
- What do my customers need to make a decision?
- How do they make those decisions?
- Is the lack of localization hurting our marketing efforts?
- How much control should our locations have over their marketing efforts?
- How do we get the best results while saving on both the locations’ and corporate’s time and resources?
Our strategy process
When setting strategy, the most important step is gathering – just like when you gather tinder, kindling, and fuel wood for building a fire. Our multi-location marketing strategy service starts by diving into your company. We want to understand your company’s locations, brand, audience, and competition. We also want to know where you are today. This includes exploring your current marketing strategy, analytics, website strategy, paid campaigns, and more.
After our research is complete, we’re ready to help you move forward. We recommend the best ways to market to your customers locally with your current resources, based on our research and your data. We’ll also introduce you to our tools that highly customize your local websites and campaigns while letting corporate manage everything from one interface to save you time and resources.
At the end of the day, if you haven’t gathered your sticks and leaves, it’s going to be hard to build a fire. Let us help you gather your research and data to determine the right local marketing strategy. Contact us for a marketing strategy assessment today.