You’ve just spent a significant amount of money on an ad campaign, but you have no idea how much revenue that campaign actually made.
Whether you sell products online through ecommerce, or offline via leads generated from your website, we can develop a system that will track your sales cycle all the way back to your customer’s first digital touchpoint.
Our analytics process begins with your end goal: sales.
Ad platforms are really good at tracking how much money you spend, but each platform requires additional programming to accurately track their effectiveness. Whether you’re serving campaigns via Google, Facebook, Twitter, LinkedIn, AdRoll, or any other ad service, we have the expertise required to successfully tackle complex revenue attribution problems.
What we use.
We utilize a diverse set of tools and services to accomplish your attribution goals, including:
Google Tag Manager
Google Tag Manager (GTM) is at the center of everything that we do. We like to think of GTM as the funnel through which we pass actionable data from your website to reporting and advertising platforms like Google Analytics, Google Ads, Facebook Ads, and more. This tool allows us to consolidate and standardize triggers for actions taken on your website, which drastically lowers the amount of complexity required for tracking, thus increasing the reliability and accessibility of your data.
We’ve used GTM to solve everything from simple to complex tracking problems. Read more here:
- Setting Up Enhanced Ecommerce Using Google Tag Manager and the Data Layer
- Creating a Custom Facebook Audience by Passing Variables from Your Website with Google Tag Manager
Google Analytics (GA) is one of the most customizable and adaptable platforms for organizing and storing website usage data. Coupled with our experience in GTM, Flint Analytics can provide you with a GA setup that is both unique to your company and your website, giving you access to accurate and relevant reporting. We have extensive experience in setting up goals, events, custom dimensions, custom metrics, custom reports, Enhanced Ecommerce, Cross Device Reporting, and integrations between GA and other platforms.
Facebook Analytics is a newer analytics platform that acts as a direct competitor to GA and utilizes the Facebook pixel to track website usage for logged in users across multiple devices. While this product is new and still a little buggy, our experience in advanced Facebook Ads setups has given us the ability to properly structure your website data to be read by Facebook Analytics. When used as a supplement — and not a replacement — to GA, this tool can help you gain more insights into any potential cross-device trends in your customer’s journey.
Offline Conversion Tracking
One of the hardest parts of digital marketing is knowing if your online efforts lead to offline sales. One of our unique specialties is connecting the two worlds together. We understand the complexities of sending website analytics to your CRM so you’ll know if that closing sale was sparked by one of your Facebook Ads or blog articles.
We have experience in sending data from Google Analytics to Pardot, from SalesForce to Facebook, and more. Between custom development and use of tools like LeadsBridge, we can solve your offline attribution problem.
Custom Dashboarding Using Google Sheets and Google Data Studio
Sometimes your tracking problem is so unique that existing GA templates just won’t cut it. We develop custom dashboards that incorporate data from Google Analytics, Google Search Console, Google Ads, Facebook Ads, Salesforce, and other platforms so that you can see all of your data in one place. Using tools like Google Sheets, Google Data Studio, Supermetrics and more, we will give you the ability to obtain data the way you want it.
Analytics Audits and Gap Analysis
Tracking is complicated, and when not set up properly, your data stream is prone to breaking. If you have any doubts about the accuracy of your data, we’ll do a deep dive into your setup and find the issue. Our experience with complicated analytics projects means we’ve solved more tracking problems than most, and we can identify issues quickly.