EasySeat Tickets
A regional ticket broker revamped their PPC campaigns and increased sales 300% in 12 months.
The problem:
EasySeat, a Connecticut based event ticket reseller, had trouble being profitable with PPC and remarketing campaigns. They knew they needed to run campaigns to stay competitive and top of mind with their customers, but didn’t want to keep losing money on PPC.
We solved for maxROAS
The solution:
To kickstart sales, we proposed a multi-faced PPC and remarketing program. First, we revamped EasySeat’s existing PPC campaigns so they could sell more tickets at different pricing tiers. Along with PPC, we rebuilt their marketing campaigns with a more effective ad messaging.
Then we tested each PPC landing page for design, pricing and shopping cart changes, in coordination with their partner agency. Because of the success of Easy Seat, Flint Analytics has gone on to work with many other ticket companies such as: Ace Ticket, Ticket Galaxy, and Only Indy Tickets.
The results:
Within the first 12 months, EasySeat had
300%
Increase in sales
400%
Increase in return visitors per month
84%
Drop in cost per conversion for the PPC campaigns
