In 2012, Carfax sought to better understand the effects of their social media and content marketing efforts. They needed to know how to improve their brand messaging to customers.
Create customized and automated dashboards for the blog and social media platforms. Highlight timely recommendations to grow their online presence.
With tens of thousands of followers acquired through Facebook, Twitter, and Google Plus every month, streamlined reach and engagement metrics and charts helped Carfax see the impact of their social following. This also allowed them to better understand the value of their social media agency, Starmoose.